CAREER & LIFE HISTORY
Ruby was born in Westchester County, New York. She grew up in Edgemont and later moved to Waccabuc, New York.
Ruby’s mother, Jackie, worked in real estate. Her father, Doug, was born on Long Island and worked in finance. Her brother, Brian, attended Columbia University. Ruby graduated from John Jay High School and Boston University and received a degree in public relations from BU’s College of Communications. In high school, Ruby was an active member of The Debate team and Mock Trial, and she attended summer classes at NYU Journalism. At BU, Ruby interned at Sirius Satellite Radio, CBS Domestic Television Distribution, and E! Entertainment. She studied at BU during a semester abroad while living in South Kensington, London, and also studied for a semester in Los Angeles, California. Ruby is an alumnus of Alpha Epsilon Phi sorority (AEPHI). Ruby was accepted into the Executive master's program at S.I. Newhouse and plans on completing the program later on in her career. Ruby's parents substantially impacted her work ethic, drive, determination, and desire to contribute to the national conversation. Raised in a household that praised academic achievement and industry contribution, Ruby leads educational webinars, guest lectures students, and gives back to women in the media and communications.
FOUNDER & CEO
After graduating from Boston University, Ruby launched her company, Ruby Media Group, in 2009. Ruby Media Group is an award-winning social media marketing agency headquartered in Westchester County. The agency serves enterprise clients all over the country. Current and former clients include Equinox, Westchester Magazine, MarketMuse, and Serendipity Labs. Ruby’s work received regional attention for excellence in the social media marketing industry after winning 34 awards from The Ad Club of Westchester. The Business Council of Westchester also honored Ruby as the youngest ’40 under 40,’ and she received the Wunderkind award from 914 Inc. Magazine.
In 2010, a TV producer approached Ruby to be a guest on WTNH after reading one of her articles on how social media impacted online dating. After appearing on local television as a contributor for several years in New Haven, CT, Ruby was asked by Fox Business to speak on social media for a news segment. This launched Ruby's national TV career as a social media commentator. Ruby has provided social media commentary over 200 times on countless national TV networks and shows, including Fox News, Fox Business, CNBC, CBS, ABC, Bravo, NBC, Inside Edition. Ruby is also an international social media analyst and has provided commentary on RTL, Indus News, Sky News, and countless international programs on social media. She is a frequent commentator and guest on Fox News, including regular appearances on Fox and Friends.
Ruby has been interviewed by Bill O’Reilly, Tucker Carlson, Laura Ingraham, Neil Cavuto, Ernie Anastos, Ainsley Earhardt, Brian Kilmeade, Ben Stein, and countless other commentators and TV anchors. She is well known for her social media commentary on big tech, privacy, and the politics of social media. Ruby remains a regular commentator for several TV networks.
REALITY TV STAR
In 2016, Kris Ruby starred in the Bravo TV show “Friends to Lovers” by NBC Universal. Friends to Lovers is an American reality television series that premiered on January 12, 2015, on BRAVO TV. The show aired for two months. Ruby filmed the BRAVO show in Manhattan. Specific scenes included filming in her Wall Street apartment, West Village, office in Wall Street, Central Park, and her family residence in Waccabuc, New York. The BRAVO TV premiere party for Friends to Lovers was held in Midtown, Manhattan and was attended by fellow Bravo TV reality stars across the network. Ruby co-starred as an actress in the show with Alex Goldman.
U.S. POLITICS REPORTING
In 2021, Kris Ruby launched the Republican and Conservative club on Clubhouse. Ruby’s social audio journalism received national attention. As a pioneer in social audio, Ruby interviewed U.S. government elected officials, politicians, veterans, national security experts, and law enforcement. As an early adopter of social audio, Ruby interviewed leaders in the conservative movement. Her social audio journalism is at the forefront of politics, media, and government. On any given night, you can find a diverse group of politicians and members of the press in Ruby's Twitter spaces, including members of U.S. Congress, AP reporters, DOJ federal prosecutors, U.S. Army public affairs officers, or prime-time cable news pundits and anchors. Kris Ruby has interviewed Congressman Matt Gaetz, Congressman Jim Banks, Bernard Kerik, Makan Delrahim, Derek Maltz, Benjamin Carson Jr., John Legere, and countless others.
In 2010, Kris Ruby interviewed Ivanka Trump, an American businesswoman, for Forbes Woman. Ruby’s journalism career continued at Westchester Magazine, where Ruby was known as the “Nightfly.” Ruby’s writing career started when Ralph Martinelli, publisher of Westchester Magazine, hired Kris to cover Westchester charity events and galas. Ruby interviewed tastemakers, newsmakers, and politicians, including former U.S. President Bill Clinton and American talk show host Regis Philbin. In 2016, Kris Ruby wrote for Observer as a social media reporter for two years. At Observer, Ruby covered the politics of social media. Ruby has published op-eds in ADWEEK, FORBES, and countless other outlets. Most recently, she wrote an article for ADWEEK titled “How to Survive a Brand Quarantine” and a comprehensive guide on Cancel Culture: The Playbook for Defending Your Brand in a Polarized World. She frequently researches and studies brand activism and brand marketing strategies in Web3. Ruby is known for helping brands remain on the cutting edge of social media marketing. Her mission is to help brands stay relevant in the digital age by leveraging new technology and artificial intelligence.