Kris Ruby is the CEO of Ruby Media Group, an award-winning public relations and social media agency. Kris Ruby is a frequent on-air TV contributor and speaks on social media, artificial intelligence, tech trends and crisis communications. Kris is one of America’s pre-eminent social media experts and is a frequent on air contributor on Fox News, CNBC, Good Morning America, The Today Show and more. Kristen is at the epicenter of the social media marketing world and frequently speaks to associations leveraging social media to build a personal brand.  She also presents social media workshops for CEO groups to empower business owners to utilize social tools for their networks. Kristen was honored by Columbia University’s Business School to lead a social media workshop for its alumni organization and was chosen to speak on personal brand authenticity at Microsoft.  Kristen graduated from Boston University’s College of Communication with a major in Public Relations.  Kris was chosen by the Business Council of Westchester as the youngest “40 Under 40″ Rising Stars.  Kris is a former columnist for The Observer and covers social media, public relations and tech trends. Ruby is also the author of The Ruby Files, an inside look at how Twitter used Machine Learning. On Twitter, Ruby reports on the Politics of Big Tech, Artificial Intelligence, and Social Media Censorship.